The aim here is less about competing with other Android phones like those Pei launched when he was part of OnePlus. Instead, his desire is to compete with Apple and the broad ecosystem often referred to as its “walled garden.” Pei specifically cites Apple’s impressive Universal Control as the kind of feature he’d like to see Nothing’s products eventually be capable of, referencing the WWDC 2021 keynote in which Apple demonstrated dragging and dropping a photo from an iPad onto an iMac using a third, separate, MacBook — all completely wirelessly and without any prior configuration.